NEWS

From experiential design to smarter budgets and bolder brand storytelling, 2026 is shaping up to be a defining year for U.S. trade shows. Here’s what exhibitors need to know to stay ahead.

Preparing for a trade show can feel overwhelming—especially when the booth is at the center of your entire event strategy. Whether you’re exhibiting for the first time or preparing a new build for an upcoming show, the planning phase is critical. At MMU Livedesign, we guide exhibitors through every step to ensure a smooth, efficient, and successful booth production experience. Here’s what you should know before you start your next booth project.