Project: IAV GmbH – Engineering the Future of Mobility

For IAV, a global leader in automotive engineering, MMU Livedesign provides comprehensive design and fabrication services for flagship events like CES in Las Vegas and ITS in Atlanta. The exhibit strategy centers on Precision, Engineering Excellence, and Future-Ready Solutions

• Logic-First Design Philosophy: We implement a “Logic-First” layout that prioritizes technical communication and clear visual hierarchies, reflecting IAV’s systematic engineering approach.
• Advanced Technical Showcases: The booth utilizes modular display systems specifically engineered to house complex automotive technology, ranging from electric vehicle (EV) drivetrains to ADAS sensor arrays.
• Integrated Software & Data Hubs: Dedicated zones are incorporated for live software demonstrations, positioning IAV as a leader in digital mobility and vehicle-to-everything (V2X) communication.
• Strategic Communication Zones: The floor plan is strategically partitioned to facilitate both rapid technical overviews for general attendees and private, high-stakes B2B technical discussions.
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