HAIX – Heroes Wear HAIX

MMU Live Design collaborated with HAIX North America to engineer a high-performance exhibit presence for the world’s most demanding trade shows, including FDIC in Indianapolis and SHOT Show in Las Vegas. The 1,600 sqft booth design centers on Authenticity, Rugged Engineering, and Tactical Excellence.

• Industrial Heritage Design: The exhibit utilizes a “Functional Aesthetic” that mirrors the quality of HAIX footwear—combining natural wood elements with industrial metal framing to create a booth that feels as durable as the products it displays.

• Tactical Product Staging: We developed a modular “Tower Display” system that allows for a 360-degree view of the footwear, specifically designed to highlight technical features like Gore-Tex liners and anti-slip sole technology.

• Immersive Brand Experience: Through high-contrast environmental graphics and “hero” product placements, the booth tells the story of the first responders and tactical professionals who rely on HAIX daily.

• High-Traffic Logistics: Engineered for the massive crowds of the Sands Expo and Convention Center, the floor plan prioritizes open access to the “Fit Test” zones while maintaining a centralized hub for dealer and distributor B2B meetings.