BORA – Culinary Excellence at KBIS Las Vegas

MMU Live Design partnered with Graser Concepts to deliver a flagship brand experience for BORA’s, the revolutionizer of the kitchen living space, at the Kitchen & Bath Industry Show (KBIS) in Las Vegas. The project centered on Innovation, Lifestyle Integration, and Premium Craftsmanship.

• Residential Architecture on the Show Floor: We engineered a “Living Kitchen” concept that blurs the line between a trade show exhibit and a high-end home. The booth features custom-manufactured cabinetry designed to complement BORA’s award-winning extraction systems.

• Live Experience Hub: A central feature of the exhibit is the fully functional live-cooking station. We integrated complex ventilation and power solutions to allow for real-time demonstrations of BORA’s professional cooktops and ovens.

• Materiality & Finish: Reflecting BORA’s commitment to “The End of the Extractor Hood,” the booth utilizes a sophisticated palette of dark mattes, natural textures, and precision-engineered surfaces that mirror the brand’s aesthetic.

• Strategic B2B Environment: Beyond the culinary show, the layout provides dedicated spaces for interior designers, architects, and distributors to explore technical specifications in a professional, high-end setting.

Concept: Graser Concepts
Photo Credits: BORA