SEMICON West 2025
From Munich to Las Vegas: How MMU Live Design Built a Global Presence
Global Collaboration in the Semiconductor Industry
03/27/2026
Every company starts with a vision—but few successfully carry that vision across continents.
For MMU Live Design, what began in Munich, Germany, as a small, ambitious idea has grown into an international presence rooted in one of the most competitive trade show markets in the world: Las Vegas.
A Vision That Started in Europe
In 1984, founder Peter Mayr-Mautner launched MMU with a clear goal—to create high-quality exhibition experiences that help brands stand out. At the time, Las Vegas was far from the global trade show powerhouse it is today, and the company’s early days were grounded in the European market.
But even then, the foundation was being built for something bigger.
With a strong emphasis on craftsmanship, detail, and client relationships, MMU quickly established itself as a trusted partner. What started as a small dream evolved into a company known for delivering thoughtful, high-impact exhibition solutions.
Crossing Borders:
Entering the U.S. Market
Expanding into the United States wasn’t just a geographic move—it was a strategic leap:
The U.S. trade show environment, particularly in Las Vegas, operates at a different scale and pace. Larger booths, tighter timelines, higher expectations. It’s a space where only the most adaptable and experienced companies succeed. MMU didn’t just enter the market—they learned it. By combining European precision with an understanding of the fast-moving U.S. landscape, MMU carved out its place. Over time, the company built a reputation for reliability, creativity, and full-service execution—qualities that matter deeply in a city where execution is everything.
Today, Las Vegas serves as a central hub for MMU’s North American operations, placing them at the heart of the global trade show industry.
Connecting Brands Across Borders
One of MMU Live Design’s greatest strengths lies in its ability to bridge international gaps.
Exhibiting in a new country comes with challenges—cultural nuances, logistical complexities, and different expectations for design and engagement. MMU helps clients navigate these differences with confidence.
Whether supporting European brands entering the U.S. market or assisting American companies expanding internationally, MMU acts as both a creative partner and a strategic guide. Their global perspective allows them to translate brand identities into experiences that resonate—no matter where in the world they are presented.
This ability to connect brands across borders has become a defining part of who they are.
Built on Experience,
Driven by People
Behind MMU’s growth is a team with deep industry experience and long-standing relationships.
From leadership to project teams, the company brings together individuals who understand both the history and the future of live design. Many have worked together for years, creating a continuity that clients can rely on.
That consistency extends to their customers as well. Long-term partnerships and repeat clients are a reflection of the trust MMU has built over decades—by delivering not just projects, but dependable results.
A Global Perspective with a Local Presence
Today, MMU Live Design stands as a company shaped by international experience and grounded in local expertise.
From its origins in Munich to its established presence in Las Vegas, the journey reflects more than growth—it reflects adaptability, vision, and a commitment to quality that transcends borders.
As the trade show industry continues to evolve, MMU remains focused on what has always mattered most: helping brands show up, stand out, and succeed—anywhere in the world.
