Project Spotlight: Koch-Chemie – Excellence in Detail

MMU Live Design partnered with Koch-Chemie, a global leader in high-end cleaning and care products, to create a flagship brand experience for major North American automotive events like SEMA in Las Vegas and AAPEX in Las Vegas.

• Strategic Brand Staging: The exhibit was engineered to reflect Koch-Chemie’s “Excellence in Detail” philosophy, using a high-gloss, clean-room aesthetic that mirrors the precision of their chemical formulations.

• The “Eye-Catcher” Strategy: Central to the booth design is a rotating feature vehicle—such as a Porsche GT3 RS—serving as both a visual anchor and a practical surface for demonstrating the superior finish of Koch-Chemie products.

• Hands-On Innovation Hub: We integrated dedicated demo zones equipped with the new Pressure Sprayer Series and advanced polishing systems, allowing professional detailers to experience product performance firsthand.

• B2B-Focused Architecture: Beyond the show-floor energy, the booth incorporates a high-end lounge designed for technical consultations and partnership discussions between Koch-Chemie experts and international distributors.